SMTOWN Theme Park in the City @ COEX Artium 코엑스아티움

March 12, 2016

SMTOWN Theme Park in the City @ COEX Artium 코엑스아티움

A fan of TVXQ, Kangta, BoA, Super Junior, Girls’ Generation, SHINee, f(x), EXO, Red Velvet, SMROOKIES and etc .. ? Then you might have heard of SMTOWN Coex Artium.

For those who are unfamiliar, SMTOWN Coex Artium is an entertainment complex centered around SMTOWN artists. Calling itself a “theme park in the city,” the Artium boasts with six floors full of merchandise, photo opportunities, theaters, cafes, studios and various activities that you are welcome to participate in !

TTS ♥

Banners are always on the change depending on the album releasing at that period of time.

Let's Go up to the First Floor !

Reaching the First Floor You will see these Pillars.

They are actually Media Walls that will be lighted up with beaming lights at night.

If you are coming from the First Floor, you will see this as your Entrance.

1F - Welcome Zone

Ready ? Let's ENTER !

Take the escalator up to the Second Floor.

2F - SUM Celebrity Shop

A Unique Store Selected by Celebrities

SUM is a space that offers the main goods that utilize the portraits and the related logos of various celebrities, alongside items that artists wear ordinarily or on television. It is also a space that gives you a chance to experience celebrities’ lifestyle in your everyday life, through artists with a global fashion sense or through brand collaborations.

You can grab a shopping bag with you if you think you are gonna go crazy purchasing lots of stuffs !

Spot your artist signature at the counter !

Gift Wrapping Counter

The things in here are divided into 3 categories.

✎ ARTIST GOODS

With celebrities’ refined performances and appearances as the motive, various MD products are designed to recommend a unique lifestyle.

✎ ARTIST SOUVENIR

Share special memories through various souvenirs that contain images and character designs of celebrities.

✎ ARTIST PICK

Gain a unique sense of individuality through fashion, beauty, and lifestyle items that celebrities personally cherish.

Mini Tour Round SUM Celebrity Shop !

Please don't scream at me if your favourite celebrity face didn't pop out here, cause I can't be taking photos of every single thing here. Please understand and pay a visit here if you haven't come before :)

The displays of Best Selling / New Realese Items

Display of Awards

TVXQ

Super Junior

SNSD Girls' Generation

SHINee

f(x)

EXO

Red Velvet

Infinite

SM Artist Abulms

Mixture

School OZ

Apparels

SM Artist Bags

SM Celebrity Goods Choice

Taeyeon's Star Buy Play No More Handbags

SUM Machandise

SM Artist ambassador for Skin Care Brands

SHINee - the SAEM

BOH - Seohyun | 식물나라 - Siwon

Nature Republic - EXO & Taeyeon

EXO Nature Republic HandCream and LipBalm

EXO Paper Dolls Goods

EXO Candies

SM Artist Candies

Celebrity Food Choice

Your pet at home has a share too !

Buy a book and you can stamp all your artist signature logo stamp here for FREE !

Okay, that all of the SUM Celebrity Shop tour.

Going up to the Third Floor.

♛ SMTOWN Artist Awards ♕

3F - SMTOWN STUDIO

EDUtainment studio that provides artist experience through the assistance of professional staffs.

Dream of becoming a superstar ? Here is where you can experience and have the feel of what being a superstar or more like SM Artist goes through !

From vocal training to dance training, hair, makeup, styling, pictorial shooting, recording and M/V production… The professional staffs here awaits you !

✎ TRAINING STUDIO

A studio for vocal and dance training through the one-point lesson of professional staffs.

✎ RECORDING STUDIO

The best quality studio in Korea, where you can record and mix your songs just like real artists do.

✎ M/V STUDIO

A studio where professional staffs and shooting teams help to create your own music video for your favorite artists' song.

✎ PHOTO STUDIO

A studio for shooting your profile and pictorial photographs with professional artist photographers.

Up to the Forth Floor !

4F - SMTOWN LIVErary Cafe

Archive that store all history of SM Artist. A special relaxation area with different F&B service and music. Combining the words “live” and “library” equates to SMTOWN’s LIVErary Cafe where you can listen to your favorite SMTOWN artists’ songs and enjoy beverages, food and desserts. There are plenty to look at here with their cafe, dessert bar, music lounge, and artist archive.

The cafe offers a variety of sweet desserts like cupcakes, macarons, cookies and more. Standard cafe drinks are also available. Most notably, they have a selection of “artist ades” which are fruity carbonated drinks named after various SM artists.

✎ MUSIC LOUNGE

A space that combines analogue and digital media. Select 10 songs performed by your favorite artists, enjoy the music using a turntable, and produce your own LP to take home.

✎ ARTIST ARCHIVE

Archive that stores all history of SM artists.

✎ DESSERT BAR

A space to enjoy limited-edition desserts developed through collaborations with famous dessert brands, stylized with the new album concepts and characters of SM artists.

✎ POP-UP CAFE

An exhibition space for photos, as well as personal collection and album props of different Pop-Up artists. Also, serves as a communication zone where artists send messages to fans.

✎ SUM RETAIL

A space for browsing and purchasing items that celebrities wear ordinarily, limited-edition MD goods, and lifestyle items that reflect album concept.

Moving up to the next level, the Fifth and Sixth Floor ..

5F & 6F - SMTOWN THEATER

Korea first hologram theatre that combines the latest technologies and content just for you !

The fifth and sixth floors hold theaters that are used for hologram musicals and concerts, live musicals and plays, as well as fan meetings and showcases. The fifth floor includes a photo box (for taking a realistic photo next to your favorite artist), hand printing gallery, and photo zones.

You can still purchase some items upstairs here at 5th floor.

SMTOWN GALLERY

Flip through all the gigentic photos of your artist !

PANAVISION

Enjoy concert vividly presented on the large 15-meter screen, and also enjoy the media board for interactive contents of the SM artists.

SM Artist Wallpaper Lane

Its free for you to go and stand / pose and take pictures with them !

Since I am here, must as well.. LOL..

Spot their signatures too !

HAND PRINTING

A fun zone where you place your hand on top of the handprints of SM artists to scan your palm lines. The machine will tell your fortune, and particularly whether you are a good match with the artist.

3D PRINTING

Print a 3D figure of your favorite SM artist, and also produce your own figure next to SM artist through 3D scanning.

Purchase your tickets at the TICKET BOX if you want to enter certain places below !

Hologram musical / concert

World's first venue for floating hologram show

3D MAPPING CONTENTS

Awesome immersion with an ultra large 40m wave façade that surrounds audiences at 270 degrees

LIVE MUSICAL / PLAY

Musical and concert venue with a total of 770 seats and a 180-degree semi-circle 9.1 surround system

Fan meeting / Showcase

A place to meet all SM artists

MULTI-FUNTIONAL THEATRE

Korea’s first multi-format theater that accommodates actual hologram concerts

Awesome immersion with an ultra large 40m wave façade that surrounds audiences at 270 degrees

Ultra high resolution images using eleven 20,000 ANSI and three 10,000 ANSI projectors

High resolution of over 14,000 pixels for horizontal video resolution

180-degree semi-circle 9.1 surround system

Maximized experience with special effects that simulate real concerts

Designed with stair seating which is difficult to find in floating hologram theaters, for better view from more seats

PHOTO BOX

Take a souvenir photo with your favorite artist! Choose a SM artist on the photo box and take a picture as though you have actually stood next to your favorite artist.